Lacoste x Hidden NY Concept Collaboration

I've been following both Lacoste & Hidden NY for a while now and noticed a unique synergy between the brands. Lacoste, over the past few years has done a great job of breaking their mold and looking for unique niche partners, all with strong points of view, to work with.

I imagined myself as an art director for this collaboration and designed a unique graphic to mark partnership. The graphic symbolically has some of the h, hidden to speak to the core of the collab.

With the use of the core graphic I also designed a polar opposite version to use on some of the accessory items.

The concept collab would result in hats, polo, sweatshirts, sweatpants, chinos, shirt, and tote bag.