JJJJound x Hidden x New Balance Concept

Drawing inspiration from three brands that I admire, JJJJound, Hidden NY, and New Balance I created a concept collaboration, starting with the creation of 3 custom logos.

JJJJound's partnership with New Balance has led to some of the most coveted shoes out on the market, so naturally I focused on that as a place to reinterpret and design something as if I were in charge.

This led to me creating a custom color way for the New Balance 920, which neither JJJJound nor Hidden NY have designed with NB.