Half Creative, Half Strategist.
New Balance Made in Africa | Art Direction
In April 2022 I created a new passion project called New Balance Made in Africa, which merges my African heritage and love for Nbs sneakers. I take classic New Balance models and reinterpret them with an African design language to both elevate the awareness of African culture and showcase a new side of possibility for the brand.
Everything I design myself and all concepts, including inspiration, marketing promos, etc are handled by me.
Highsnobiety | Writer
Port Magazine | Writer
Warby Parker | Sr. Social Media Manager, Content
Social Media Strategy
Revitalized the content strategy to incorporate more hi-quality brand design and fashion UGC imagery to elevate the visuals across social channels.
Redefined the direction of the account which outlined goals and key performance indicators.
Managed a robust content calendar while working collaboratively cross-functionally.
Content Production
As lead of the creative and content for social, paid efforts, and in collaboration with email, I had the opportunity to create video and still imagery content. I also managed the creation of content as well across multiple teams.
Social Reporting
Organized weekly social reports and monthly content reports as well as refined quarterly KPIs.
Concept Brand Collaborations | Art Direction
My 2022 New Year’s resolution was to learn how to design products, so I put myself in the art/creative directer role at some of my favorite brands and imagined unique brand collaborations and the subsequent product around them. Below are a few of my favorite concept collabs and products that I have created. Each piece was designed with a specific logo lockup reflective of the design language of each brand incorporated.
Microsoft x Unsplash | Content Creator
Ahead of the Back-to-School season, I was 1 of 5 photographers selected by Unsplash & Microsoft to help showcase the newest Microsoft Surface.
A few months later I was also selected to creatively direct a shoot featuring POC within the jewelry design space for the launch of a new Windows tablet and laptop.
Express | Sr. Social Specialist
Social Media Strategy
Developed a completely new social strategy to define the “new normal” direction of the Instagram, Facebook, Twitter, Pinterest and TikTok accounts and outlining specific tactics to adopt for success. I also worked with in-house team to further design effective ways to rebuild original content strategy.
Content Management
Partnered cross-functionally with PR, Brand Connections, Brand Strategy, Email, Merchants, & Creative teams to ensure global messaging, campaigns, & content is appropriately promoted in a seamless fashion around high inventory items.
Social Reporting
Managed our partnering agency reporting focus & helped refine tracked KPIs. I also create 2 separate weekly reports on new post-COVID social franchises & overall social presence to present to leadership.
The Creative Exchange
Co-founder & Creative Director
TCE was a social media agency specialized in social media strategy and content creation. After co-starting it in 2015, I ran it for nearly 3 years and in 2018, before stepping down, it was nominated by Agency Spotter as the 3rd, out of 20, top rising agencies to watch in the country.
My role involved art directing shoots, social media/content strategy, content creation, and managing local influencer partnerships.
Advertising’s Not Dead
I created in AND in the middle of 2019 as a passion project to explore what makes some of the most creative advertising/marketing campaigns so successful.
To start, I designed my own logo and created a color palette that harkened back to the era of the 60s and 70s muted tones as a metaphor for the importance of looking back in time via the research in each piece.
I research, write, and ensure the content written from any of my collaborators is on par with a high editorial standard on our Medium page.
